Recently, food delivery apps have come under fire for charging steep commission rates of 30 to 40 per cent, eating into hawkers’ already-thin margins.
Following foodpanda’s latest initiative to waive off the first month of commission fees for new hawkers, FairPrice and food delivery start-up WhyQ have partnered to launch a platform that charges zero commission.
The online initiative, called Marketplace @ WhyQ, was launched today (May 29) and sits in the WhyQ app platform.
About 100 F&B operators, including hawker centres and food courts under the FairPrice Group, have registered to be on the platform.
FairPrice Group is helping to onboard interested vendors from hawker centres, food courts and coffee shops under FairPrice Group including Foodfare and Kopitiam, said a FairPrice spokesperson.
The platform is open to all F&B operators – from food courts, coffee shops, hawkers to restaurants, the spokesperson added.
Unlike most delivery platforms, Marketplace @ WhyQ will charge its F&B merchants zero commission or start up fees.
Instead, the platform will include a 6 per cent markup on food prices “for technology and customer support costs” to be borne by customers. Delivery charges will also be fully borne by the customer and are calculated by distance.
Eateries who have signed up to be listed on Marketplace @ WhyQ can either tap on WhyQ’s third-party delivery services or opt for self-delivery.
With this new initiative, F&B merchants may to increase their already-thin margins.
Featured Image Credit: WhyQ / Foodfare
