Fashion Nova, a fashion brand has ventured into the world of beauty with its new affordable beauty brand, Maven Beauty. The debut collection from Maven Beauty is called Basic Beat and it boasts bright orange packaging and color cosmetics that are just as vibrant.
The high-quality makeup products all come in at under $ 20 and they include everything from richly pigmented eyeshadow palettes to classic lipstick shades and reusable lashes. As well as appealing to a broad demographic thanks to the cost-conscious nature of the line, Maven Beauty is also 100% vegan and cruelty-free.
Maven Basic Beat Eyeshadow Palettes $ 19 come in five colorways, each bite-size palette each serve a basic function. Blend, define, or spotlight the foundation to any eye look or wear alone for a naturally blended beat.
Bold Blend is a warm mix of dusty Pink, Camel. Coral and Brown.
Define is meant to be used as liners or for a smoky eye. Mulberry, Med. Brown, Deep Brown & Black.
Medium Blend is a warm blend of Nude, Fawn, Butterscotch & Caramel.
Soft Blend contains muted colors for a soft, natural look. Ivory, Camel, Peach & Butterscotch.
Spotlight is different from the others because all the shades are shimmery. We start out with pretty icy baby pink, then a pretty peach shimmer, on to a shimmery salmon, and finishes up with shimmery yellow gold. Mixing this palette with any of the others would be all you need for pretty neutral looks.
Maven Lipsticks$ 14 are made with soft-focus pigments and a 3D polymer that locks in color. There are 5 shades available from nude to red.
Maven Liquid Eyeliner $ 14. This waterproof liquid eyeliner features a calligraphy-worthy brush applicator and a no-waste delivery system in a convenient pen. Available in 9 beautiful matte and shimmering pearl shades, this liquid eyeliner also doubles as an eyeshadow! I love the fine point and the shimmery shades are gorgeous! Especially Mamajuana, a shimmery olive green with gold sparkle!
Maven Basic Beat Cream Eyeshadow Base $ 13. Count these 5 creamy eyeshadows as essentials in your makeup kit. Each is infused with marine lavender extract and can be used as a base for any eye look or worn alone for a natural look.
Maven Highlighter $ 15. The formula for these highlighters is a unique wet-tech process that intensifies pearlescent pigments with a top-secret blend of liquid binders for the perfect union between cream and powder. Squalane mimics the skin’s natural oils for a second-skin glassy sheen. There are two shades available: Draped Up, an icy pink and Dripped Out, a gold champagne. Sorry about these pictures, my fingernail got caught when opening the compact and dug into the soft powder.
Bottom Line: Maven Beauty boasts quality formulas, fun packaging, and a good selection of budget-friendly products worth a look!
