Recent Posts

Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads

Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard to beat the best-performing video ad (known as the control video) on the social network. Consumer Acquisition CEO Brian Bowman spoke about this …

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Preparing for Life After Coronavirus

Over the last few weeks, one of the major areas of focus of The Simple Dollar has been on getting through this current era of social distancing and its consequences. Here are a few of those articles: Lost Your Job? Take These Four Steps First offers immediate advice if you’ve …

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