Many Americans increased their alcohol intake during the pandemic, with women and parents of young …
Read More »Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads
Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard to beat the best-performing video ad (known as the control video) on the social network. Consumer Acquisition CEO Brian Bowman spoke about this …
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