Tag Archives: Brian

The scale of ambition for Saudi Arabia when it comes to moving into the games business and esports is well known. But trick is to come up with a strategy that makes investments pay off in a timely way. One of the key leaders charged with executing on both the …

Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it can be very hard to beat the best-performing video ad (known as the control video) on the social network. Consumer Acquisition CEO Brian Bowman spoke about this …