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Growing From Mistakes Made: How FortyTwo Became S’pore’s Largest Online Furniture Retailer

FortyTwo is the largest online furniture retailer in Singapore, boasts co-founder Naveed Lee. When the 42-year-old worked as a retail executive in a furniture showroom back in 1998, he noted the low efficiency of the traditional furniture business, which in turn caused high mark-ups in product prices. In 2002, he …

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