Tilting Point has teamed up with China-based mobile game developer GameBear for a multi-year publishing agreement where Tilting Point will spend a lot of money promoting the company’s latest game. Under the deal, Tilting Point will fund and manage a new global user acquisition campaign for the developer’s space strategy …
Read More »The RetroBeat: The Phantom Menace game deserves some love
A lot of Star Wars fans are excited to see that Episode I: Racer is coming to Switch and PC on May 12. And, sure, I am too! But I can’t help but feel a bit bad for another game based on The Phantom Menace. In fact, I am talking …
Read More »Despite 2020’s Awful Start, This M’sian Team Has A Game Plan To Hit A 30% Revenue Growth
Author’s Blurb: I can’t be the only one who feels some suspicion towards a lot of the natural skincare products we see in pharmacies. Call me a cynic, but I’ve heard about unethical things going down in the industry, even when they’re labelled ‘clean’, ‘green’ or ‘natural’ (though that’s usually …
Read More »40 more game companies join WHO #PlayApartTogether coronavirus awareness campaign
40 more game companies have joined the World Health Organization (WHO) #PlayApartTogether coronavirus awareness campaign. And more the campaign has gained more than 4.7 billion consumer media impressions worldwide. The promotional campaign, organized by the game industry on behalf of the WHO, encourages healthy physical distancing by bringing special events, exclusives, activities, …
Read More »Atari’s Pong Quest turns the classic paddle game into an RPG
Atari is taking a break from building hotels because … well, the world is taking a break from hotels. In the interim, the publisher is bringing back one of the original gaming franchises. Pong Quest is a new entry in the ball-and-paddle series that remixes the action with a role-playing …
Read More »WHO and game companies launch #PlayApartTogether to promote physical distancing
The World Health Organization (WHO) and the video game industry have teamed up on #PlayApartTogether, a promotional campaign that encourages healthy physical distancing by bringing special events, exclusives, activities, rewards, and inspiration to some of the most popular games in the world. Some of the industry’s biggest and most powerful …
Read More »Sayollo makes in-game video ads feel like they’re part of a mobile game
Like a lot of other companies, Sayollo is putting advertisements inside mobile games. But the Israeli startup has a different approach, as its ads are on billboards that look like they belong inside the mobile game world. Rehovot, Israel-based Sayollo has figured out that gamers appreciate ads that aren’t intrusive. …
Read More »Google’s big download for game developers: 116 billion downloads, new Play services, and Stadia updates
Google gave a download on its tools for game developers in an online event today, and it was full of news for Google Play, cloud infrastructure, and Stadia cloud gaming services for developers. Emil Protalinski and I covered the basics of the developer news and a deal with Unity, but …
Read More »The Sandbox raises $2 million more to build out blockchain-based game world
The Sandbox has raised $ 2.01 million in cash and cryptocurrency so that it can built out its blockchain-based game world, dubbed The Sandbox. The company raised the money as TSB Gaming, a subsidiary of Animoca Brands, in the third quarter of last year, and it’s reporting it now as …
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