His first company, Odwalla, was crippled by a bacterial outbreak; he then started Califia Farms, now a leader in the beverage industry. In 1980, Greg Steltenpohl and his hippie friends in Santa Cruz, Calif., bought a juicer for $ 250, began squeezing fresh orange juice and sold it out of …
Read More »Niantic’s Greg Borrud: From falling into games to making games for the real world
Niantic is known for its approach to augmented reality and location-based gaming. In the summer of 2016, Pokémon Go changed the world and how communities form around mobile games. Greg Borrud, the general manager at Niantic’s Los Angeles studio, has watched the industry grow and evolve from a reliance on …
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