Social media personalities, or better known as ‘influencers’, have earned a bad reputation for making ‘easy money’. Many people see them as individuals who’re in the business simply for free events and products, but many tend to miss out the fact that there’s actually a lot of hard work that …
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Last weekend, a website named The Sleeping Beauties made its rounds on social media for allegedly selling the pre-loved pillows of Singaporean influencers. For a price of S$ 20 to S$ 100, customers were able to purchase their favourite influencer’s pre-loved pillow. It was not disclosed how the prices were …
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Though human and virtual influencers are aplenty, pet influencers are the next big thing. Take Rhea the Siberian Cat for example — the fluffy feline has over 16,000 followers on Instagram, and has collaborated with big brands like Shopee and Sudio. Indeed, Jane Peh, co-founder of The Woof Agency, said …
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In late July, dozens of social media stars flocked to the Hype House, a Hollywood Hills mansion where several top TikTok creators live, for a birthday party. The décor was glittery and pink, with balloons and silver streamers strewn about. Hello Kitty strobe lights pulsed over a crowded dance floor. …
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