Get the most out of your game’s subscription plans Best practices for designing and managing your subscription strategy Access guide here Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats and strategies. For an in-depth …
Read More »Sayollo makes in-game video ads feel like they’re part of a mobile game
Like a lot of other companies, Sayollo is putting advertisements inside mobile games. But the Israeli startup has a different approach, as its ads are on billboards that look like they belong inside the mobile game world. Rehovot, Israel-based Sayollo has figured out that gamers appreciate ads that aren’t intrusive. …
Read More »Roblox’s in-game Bloxy Awards draw 600,000 spectators
Roblox announced that its seventh annual Bloxy Awards drew more than 4 million concurrent players during the peak of the show and 600,000 spectators for the show itself. The event ceremony, staged inside Roblox’s game world, raised $ 100,000 for nonprofits. San Mateo, California-based Roblox enables young programmers to make …
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