The power of data in gaming’s red-hot market Learn how to seize the power of data to attract and keep players, create personalized gaming experiences, and cash in on the industry’s seismic growth. Register Now In the United States, Sony and Microsoft are selling every new-generation console that they produce. …
Read More »Nintendo fuels rebound in game industry TV ad spend in February
GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. Hosted Online April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. After a relatively quiet January, video game brands upped their TV ad …
Read More »Nintendo is holding back Zelda’s 35th anniversary because it’s marketing
GamesBeat x Oculus Venues Join Dean Takahashi, Ramez Naam, and Tim Chang online for “Science Fiction, Tech, and Games.” Hosted in VR and 2D February 17th, 10:00am PT Learn More The Legend of Zelda turned 35 on Sunday, February 21, but Nintendo let the anniversary pass by without making much …
Read More »Nintendo knocks Sony off its TV ad impressions perch
GamesBeat x Oculus Venues Join Dean Takahashi, Ramez Naam, and Tim Chang online for “Science Fiction, Tech, and Games.” Hosted in VR and 2D February 17th, 10:00am PT Learn More Thanks in part to an ad that aired during the Super Bowl Kickoff Show on CBS, Nintendo led gaming industry …
Read More »Ubisoft: We’re reaping ‘benefits of Nintendo Switch’s huge success’
Beyond the app store: Why mobile games need a multi-platform strategy Learn how to go beyond the tried-and-true pathways to improve discoverability, create community, and scale your mobile business. View On Demand Nintendo’s massive Switch sales are translating into gains for other companies. Ubisoft emphasized that its support for the …
Read More »With burning-hot Switch sales, does Nintendo need a Super Switch?
Beyond the app store: Why mobile games need a multi-platform strategy Learn how to go beyond the tried-and-true pathways to improve discoverability, create community, and scale your mobile business. View On Demand Nintendo has shipped 80 million Switch systems. That pushes the console past the 3DS in terms of total …
Read More »Hitman 3 is fun, what’s coming from Nintendo, and more | GB Decides 178
It’s 2021 now, and the government still hasn’t outlawed video games. But even if it did, GamesBeat Decides would continue because editors Jeff Grubb and Mike Minotti are a couple of badasses — you can tell by looking at their gamer chairs. On this week’s episode, Mike and Jeff discuss …
Read More »GamesBeat Decides: The best (and worst) Nintendo consoles
Nintendo has made some of the most iconic consoles of all time. Now it is up to us to rank them the only way gamers know how: with a tier list. GamesBeat’s Jeff Grubb and I spent over an hour debating the merits of every major Nintendo home and portable …
Read More »PlayStation and Nintendo spent 2020 vying for TV game ad crown
PlayStation and Nintendo are consistently two of the biggest gaming-industry spenders on TV advertising, and as such are often the gaming brands with the most ad impressions. That stayed true in 2020 and, remarkably, the two brands were nearly tied for impressions from January 1 through December 15: PlayStation had …
Read More »