His first company, Odwalla, was crippled by a bacterial outbreak; he then started Califia Farms, now a leader in the beverage industry. In 1980, Greg Steltenpohl and his hippie friends in Santa Cruz, Calif., bought a juicer for $ 250, began squeezing fresh orange juice and sold it out of …
Read More »Greg Steltenpohl, Pioneer in Plant-Based Drinks, Dies at 67
